The biggest TV networks and movie studios have all announced new deals to help offset the loss of subscriber revenue.
The latest deals include the $1.5 billion pact with Netflix, and the $4 billion deal with AMC Entertainment that includes an option for a $3.4 billion purchase of the streaming service.
“This deal is a step in the right direction for AMC, as Netflix continues to offer the best streaming experience and is also the leading provider of original content,” said Netflix chief content officer Ted Sarandos.
“As we continue to grow, we will be looking to make even more great deals, as our partnership with Netflix continues.”
Netflix has made a name for itself in the live TV business with its live TV shows and films, and has been one of the few streaming services that hasn’t seen subscriber losses since its $13.9 billion deal to buy Time Warner Cable in December 2015.
However, Netflix also is losing money as its own movies and TV series struggle to find a foothold on streaming services.
Netflix CEO Reed Hastings said last month that the streaming video service has been struggling to attract subscribers, and it could lose up to 50% of its subscribers this year.
“We’re in the early days of the new business and we’re not ready for this,” Hastings said.
Netflix’s acquisition of AMC will give it access to AMC’s premium content and will help offset its loss in subscriptions.
The deal includes an incentive for Netflix to sign up new subscribers, giving the company a boost in the long run.
Netflix is looking to expand its subscription business beyond the entertainment business to add other TV and movie content, including original programming like The Walking Dead and Starz’s upcoming The Expanse.
Netflix has previously said it would like to see the company sign up as many as 200 million new subscribers to its subscription service.